Brand Design

Led graphic design system creation in Figma and Adobe Suite, delivering a unified visual language (color systems, typography scales, iconography, illustration styles, and motion guidelines) adopted by 40+ designers and 120+ brand partners. Enforced brand consistency, ADA-compliant contrast, and print-to-digital parity across packaging, marketing collateral, social assets, and experiential campaigns. Defined interactive states, grid systems, and asset export presets via Figma Tokens Studio and Adobe Libraries. Result: cut production handoff time by 71%, reduced brand deviations by 58%, and established the master brand toolkit—now driving 15+ concurrent campaigns with zero visual drift.