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    • Home
    • Cognite
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  • Home
  • Cognite
  • Tractor Supply Co.
  • Apple
  • ClothingTech
  • Dell
  • PupUp Rx
  • Univision
  • eyeQ
  • Brand Design

UX/UI Lead E-Commerce Application Developer (Contract)

  •  Directed planning and rollout of e-commerce apps, delivering user-friendly features on time.  


  • Defined 40+ requirements with stakeholders, boosting mobile usability by 20% via mockups.  


  • Supported app deployment, cutting checkout friction by 85% with updates. 

 

  • Partnered with UX research to refine designs, driving 25% higher engagement scores.

Software

Sketch
Axure RP
Adobe XD
Figma

User Research

Designers

Daily meetings with designers to discuss requirements and past research results.

User Research and Testing

Users were employed to interact with the our product in order to unveil possible pain points and and develop a more efficient design model. 

Application Prototyping

Some of my mobile applications included pet account creation, adding a credit card and changing passwords.

Location Screen Access

Location Adjustment Confirmation Screen

Location Adjustment Screen

Utilizing a hot spot located beneath the logo, the user was able to access the Location Adjustment screen.

Location Adjustment Screen

Location Adjustment Confirmation Screen

Location Adjustment Screen

Location Adjustment screen allows users to quickly and efficiently use geo location or zip code to alter their Home Store.

Location Adjustment Confirmation Screen

Location Adjustment Confirmation Screen

Location Adjustment Confirmation Screen

Location Adjustment confirmation screen locks home store into place.

Research Documentation

I developed research processes, met and recruited users to interface with the application and prove my Hypothesis.

    Testing Parameters & Results

    Research details.

    Hypothesis

    After researching strategies implemented by comparable applications and industry standards learned over the years I presented the results to the team.


    Hypothesis: 

    User would engage with a store locator icon with location name and be redirected to a map where he could choose the nearest store or locate store based on city, zip code or store number.  

    Test

    User was tasked with maneuvering in the home screen, identifying default store and easily and intuitively changing store preference.

    Results: 

    User found that the method reduced clicks and delivered a more intuitive approach.

    Outcome

    TSC enlisted the aid of Usertesting.com to test the results. Beyond the scope of the test conducted on 4 users, other data points pertinent to the usability were discovered.


    Outcome: 

    Design system was altered and implemented.

    Product Review

    I was tasked with developing the prototypes for users to review, rate and favorite a product.

    Product Review Screen

    Product Review Screen add photos

    Product Review Screen add photos

    Allows the user to rate add reviews and photos of their products.

    Product Review Screen add photos

    Product Review Screen add photos

    Product Review Screen add photos

    Allows the user to upload photos of their products.

    Internal Time Card App

    Product Review Screen add photos

    Internal Time Card App

    Internal TSC App allows users to track time and request times off.

    Prototype: Add A Pet Screens

    (Click on Images)

    I was the primary designer on the 'Add a Pet' prototype screens. The task was to develop an intuitive method for users to create a account for their pet including a method of pet needs subscriptions.

    E-Com/Payments (Mobile)

    (Click on Images)

    I was the primary designer on the 'Add a Payment' prototype screens. The task was to develop an intuitive method for users to add their choice of payment methods.

    E-Com/Payments Tablet

    (Click on Images)

    I was the primary designer on the 'Add a Payment' prototype screens on a tablet. The task was to develop an intuitive method for users to add their choice of payment methods.

    Ecommerce XD prototypes.
    Tablet prototype: No interest.

    Reset Password

    (Click on Images)

    I was the primary designer on the 'Reset Password' prototype screens. The task was to develop an intuitive method for users to change or reset passwords utilizing a two-factor authentication method.

    Enter new password.
    Add email address to receive reset link.
    Link sent to reset password.

    512.466.3828

    Copyright © 2025 Ernesto Rodriguez UX/UI Design - All Rights Reserved.

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