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  • Home
  • Cognite
  • Tractor Supply Co.
  • Apple
  • ClothingTech
  • Dell
  • PupUp Rx
  • Univision
  • eyeQ
  • Brand Design

Pharmaceutical Application

Lead UX/UI Developer

Design Time: 6 months


Definition of Problem - Develop an application for Americans to have access to pharmaceuticals in 24 hour kiosk dispensaries  while bringing down cost. 


Synopsis - Designed enterprise UI/UX products using Figma, Adobe XD, and Sketch. Led integration of AI, mobile, email campaigns, and e-commerce features, delivering a user-friendly platform for 10,000+ users. Collaborated cross-functionally to translate business needs into accessible design solutions. Assisted programmers in developing webpages with HTML, CSS, and JavaScript.ps, driving 30% higher engagement through a mission-focused solution.

Software

Results

+20%

+20%

+20%

Onboarding for Unbanked Users

-15%

+20%

+20%

Transaction Steps

+56%

+56%

+56%

 Conversion Rate

+30%

+56%

+56%

Revenue

Research

Stakeholder

Partnered with C-suite stakeholders and 9 pharmacy industry leaders (CVS, Walgreens, Rite Aid) to co-define telehealth kiosk requirements through immersive expert workshops. Led daily requirement extraction sessions using Figma live-share, Miro affinity mapping, and rapid persona validation. Distilled 60+ insights into 3 core user archetypes, branded design language, and high-fidelity interactive prototypes for prescription refill, virtual consult, and insurance onboarding. Result: finalized MVP spec in 12 days, secured FDA-compliant UX sign-off, and delivered a branded kiosk system deployed to 200+ retail locations, driving +41% refill adherence and $2.3M in annual recurring revenue.

User Personas

I developed the fictional yet data-driven representations of our brand’s ideal customers, crafted to guide design decisions by highlighting their needs, behaviors, and motivations. By synthesizing research on demographics, preferences, and pain points, personas help ensure the brand resonates with its target audience in a meaningful way.

Persona: Housewife

Persona: University Student

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Persona: University Student

Persona: University Student

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Mobile Device Prototype

I developed the PopUp Rx prototypes that encapsulated the totality of the mobile user experience.

Terms and Conditions Disclaimer Screen

FAQ Answers & Search Screen

Home Screen & Product Info

Home Screen & Product Info

PopUp Rx Kiosk Concepts

I researched various mockup designs finally arriving at Concept 1 which eincluded all the features required.

Concepts 1

 The design for a full-sized drug dispensing kiosk. Users would access there account at a station in order to facilitate the users drug order.







Concepts 2

The design for a mid-sized drug dispensing kiosk with phone cradle. Users would access there account at a station in order create an account.

512.466.3828

Copyright © 2026 Ernesto Rodriguez | Remote UX/UI Designer Portfolio - All Rights Reserved.

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