UX/UI Designer (Freelance Project)

Designed a multi-tiered healthcare app for underinsured Americans, boosting access by 25% for a disruptive startup.

Led integration of AI, mobile, and e-commerce features, delivering a user-friendly platform for 10,000+ users.

Streamlined payment and delivery flows, cutting checkout time by 20% with intuitive design.

Bridged care gaps, driving 30% higher engagement through a mission-focused solution.

Software

Research

Stakeholder

Requirements were developed by the stakeholders interaction with industry experts. Daily meetings allowed us to extract the project requirements and develop branding, personas and prototypes.

User Personas

I developed the fictional yet data-driven representations of our brand’s ideal customers, crafted to guide design decisions by highlighting their needs, behaviors, and motivations. By synthesizing research on demographics, preferences, and pain points, personas help ensure the brand resonates with its target audience in a meaningful way.

Persona: Housewife

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Mobile Device Prototype

I developed the PopUp Rx prototypes that encapsulated the totality of the mobile user experience.

Terms and Conditions Disclaimer Screen

FAQ Answers & Search Screen

Home Screen & Product Info

PopUp Rx Kiosk Concepts

I researched various mockup designs finally arriving at Concept 1 which eincluded all the features required.

Concepts 1

The design for a full-sized drug dispensing kiosk. Users would access there account at a station in order to facilitate the users drug order.

Concepts 2

The design for a mid-sized drug dispensing kiosk with phone cradle. Users would access there account at a station in order create an account.

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