• Home
  • Cognite
  • Tractor Supply Co.
  • Apple
  • ClothingTech
  • Dell
  • PupUp Rx
  • Univision
  • eyeQ
  • Brand Design
  • More
    • Home
    • Cognite
    • Tractor Supply Co.
    • Apple
    • ClothingTech
    • Dell
    • PupUp Rx
    • Univision
    • eyeQ
    • Brand Design
  • Home
  • Cognite
  • Tractor Supply Co.
  • Apple
  • ClothingTech
  • Dell
  • PupUp Rx
  • Univision
  • eyeQ
  • Brand Design

UX/UI Designer (Freelance Project)

Developed an innovative, multi-tiered product for a pharmaceutical industry-disrupting startup, aimed at providing affordable and accessible medical care to underinsured Americans. Spearheaded the creation and integration of advanced technologies, including an AI-powered system, a user-friendly mobile application and website, and a cutting-edge e-commerce delivery and payment platform. Successfully addressed critical gaps in healthcare access by combining technological innovation with a mission-driven approach, delivering a transformative solution for working Americans.

Software

Figma

Research

Stakeholder

Requirements were developed by the stakeholders interaction with industry experts. Daily meetings allowed us to extract the project requirements and develop branding, personas and prototypes. 

User Personas

I developed the fictional yet data-driven representations of our brand’s ideal customers, crafted to guide design decisions by highlighting their needs, behaviors, and motivations. By synthesizing research on demographics, preferences, and pain points, personas help ensure the brand resonates with its target audience in a meaningful way.

Persona: Housewife

Persona: University Student

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Persona: University Student

Persona: University Student

Persona: University Student

Multiple personas were developed to develop the PopUp Rx product.

Mobile Device Prototype

I developed the PopUp Rx prototypes that encapsulated the totality of the mobile user experience.

Terms and Conditions Disclaimer Screen

FAQ Answers & Search Screen

Home Screen & Product Info

Home Screen & Product Info

PopUp Rx Kiosk Concepts

I researched various mockup designs finally arriving at Concept 1 which eincluded all the features required.

Concepts 1

 The design for a full-sized drug dispensing kiosk. Users would access there account at a station in order to facilitate the users drug order.







Concepts 2

The design for a mid-sized drug dispensing kiosk with phone cradle. Users would access there account at a station in order create an account.

512.466.3828

Copyright © 2025 Ernesto Rodriguez UX/UI Design - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept